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AGUILAR R[PORI
p r o d u c t s b e in g w o r k e d o n . y o u w it n e s s t h e o b v io u s
t h o r o u g h n e s s in e v e r y d e p a r t m e n t . A v e n iu s g a v e u s
a f u l l t o u r o f t h e p r o d u c t io n f a c ilit y , e x p la in in g t h e
p ro c e s s e s in v o lv e d . " A l l p r o d u c t s h a v e a ‘W o r k O r d e r
T r a v e lle r ' d o c u m e n t t h a t t r a v e ls w i t h t h e p r o d u c t w h e n
i t le a v e s t h e p r o d u c t io n a s s is t a n t 's d e s k , d e s c r ib in g
t h e p r o d u c t a n d q u a n t it y , a n d w e c a n s c a n i t s o w e
k e e p t r a c k o f h o w m a n y w e b u i l t t h a t d a y a n d w h o
b u i l t t h e m . W e 'v e c r e a te d t h e A g u i l a r M a n u f a c t u r in g
P r o c e s s ’; o n e id e a im p o r t a n t t o t h is is ‘s in g le p ie c e f lo w '
w h e r e b y o n e p e r s o n b u ild s t h e p r o d u c t f r o m s t a r t t o
f i n is h i n o n e s h o p , i n c lu d in g t h e b a s ic te s t p r o c e d u r e .
I t ’s n o t m a d e in s u b a s s e m b lie s . I f a p r o d u c t p a s s e s
it s te s ts , it p r o c e e d s t o t h e ‘b u r n i n g s h e lf ', w h e r e w e
b u r n in e v e r y p e d a l a n d a m p . T h is a llo w s u s t o c a tc h
d r y s o ld e r jo in t s a n d p a r t s p r o b le m s . A f t e r a p r o d u c t
is b u r n e d in . it 's lis t e n e d to ; e v e r y k n o b a n d b u t t o n is
c h e c k e d , a n d a n in s p e c t io n is c a r r ie d o u t a f t e r a ll o f t h e
te s ts t o m a k e s u r e e v e r y t h in g is q u a lit y c o n t r o lle d a n d
a t 1 0 0 p e r c e n t b e f o r e i t le a v e s t h e b u ild in g . ’'
E a c h a s s e m b le r u n d e r g o e s e x t e n s iv e t r a i n i n g in
b u ild in g e a c h p r o d u c t g r o u p t o a s p e c ifie d n u m b e r o f t h e
c o r r e c t q u a lit y p e r d a y . A f t e r t w o d a y s , t h e y 'r e r o ta te d :
t h is r e p e a ts f o r a ll t h e a s s e m b ly s t a f f s o t h e y d o n 't f a ll
in t o a r u t o f c o m p la c e n c y . I t k e e p s it in t e r e s t in g f o r t h e
s ta ff, a n d it k e e p s b u ild in g q u a lit y in t h e p ro c e s s , w h ic h
is g o o d f o r b o t h t h e c o m p a n y a n d t h e c o n s u m e r . A v e n iu s
c o n f ir m s t h is : " I f w e c o u ld h a v e a z e r o f a ilu r e r a te , it
w o u ld m a k e u s v e r y h a p p y . C o n s t a n t im p r o v e m e n t is a
d r i v i n g fo r c e b e h in d w h a t w e d o ."
B a s s b r a n d s s u c h a s S p e c to r . F o d e r a . R o s c o e , Z o n
a n d M ik e L u ll h a v e s t a r t e d to o f f e r A g u il a r p ic k u p s
a n d o n b o a r d p r e a m p s a s a n o p t io n w h e n o r d e r in g a
n e w i n s t r u m e n t . E x t e n s iv e r e s e a r c h w a s u n d e r t a k e n
b e f o r e p r o d u c t io n c o u ld b e g in , a s B o o n s h o f t e x p la in s .
" W e s e e t h e a m p lif ie r , t h e s p e a k e r a n d t h e p ic k u p s a s a
t r a n s d u c e r . O u r jo b is t o w o r k w i t h t h e s ig n a l c o m in g
f r o m t h e in s t r u m e n t , e n s u r in g t h a t i t h a s t h e r i g h t
h a r m o n ic a n d d y n a m ic c o n t e n t . B e f o r e h a n d . I w a n t e d
t o u n d e r s t a n d t h e e s s e n c e o f v in t a g e ja z z p ic k u p s , a s
a ll p ic k u p s a r e n 't t h e s a m e . T h e id e a w a s n o t t o m a k e a
h y p e d - u p o n e . L o o k in g a t o u r c o m p e t it o r s ' ja z z p ic k u p s ,
t h e y w e r e in c r e d ib ly d i f f e r e n t f r o m e a c h o t h e r , s o 1
t h o u g h t . ‘ W h a t a r e t h e y a c t u a lly r e f e r e n c in g s o n ic a lly ,
e v e n a s f a r a s m a te r ia ls ? ' A f t e r t h a t , w e lo o k e d a t t h e
e n v i r o n m e n t t h a t t h e p ic k u p w a s g o in g t o b e in a n d
a s k e d w h a t t h e p la y e r w o u ld b e e x p e c t in g to d o a n d w h a t t h e a p p lic a t io n w o u ld b e ."
F iv e - s t r in g b a s s e s p o s e t h e i r o w n p r o b le m s w h e n i t c o m e s to p ic k u p f u n c t io n a l i t y ,
e s p e c ia lly in r e la t io n t o t h e to n e s o f t h e lo w В s t r in g .
T h e p r o b le m w i t h t h e lo w
B ,” s a y s B o o n s h o f t . " is t h a t e v e r y o n e t h i n k s i t is a c o n s t r u c t io n p r o b le m . T h e y p u t
t h e s t r in g s t h r o u g h t h e b o d y , b u t e v e r y t h in g e n d s b e t w e e n t h e b r id g e a n d t h e n u t .
T h e r e ’s n o t h in g e ls e g o in g o n , s o w h y d o e s a В - s t r in g s o u n d h o llo w ? W h e n w e lo o k e d
a t t h e a n g le o f t h e o v e r la p a n d c h a n g e d it , w e g o t b e t t e r r e s o n a n t p e a k s , w h ic h
m e a n s t h e r e is m o r e h a r m o n ic in f o r m a t i o n r i g h t a t t h e d y n a m ic a t t a c k o f t h e n o te .
T h a t ’s w h a t a b a s s p la y e r w a n t s , b e c a u s e w h e n y o u d ig in t o t h a t n o te , t h e r e c a n 't b e
a n y t h i n g m is s in g . W h a t h a p p e n s o n m o s t f iv e s t r in g p ic k u p s is t h a t t h e lo w m id r a n g e
i n f o r m a t i o n is f ilt e r e d o u t , b u t i t s r i g h t a t t h e c e n t r e o f w h a t y o u w o u ld h e a r f r o m
a В s t r in g - a r o u n d 3 0 0 t o 4 0 0 H z . Y o u c a n f i x t h e h o llo w В - s t r in g b y h a v in g a w e ll
d e s ig n e d p ic k u p , a n d t h e E - s t r in g w i l l s o u n d b e t t e r to o .”
B r in g in g a p r o d u c t to m a r k e t is a c o n t in u o u s p r o c e s s a n d c a n r e s u lt in s o m e
c u r io u s , n a y s tr a n g e , s ta g e s b e f o r e it h it s t h e s h e lv e s . E n t e r t h e T ic T a c b o x ! " Y o u 'll s e e
t h a t t h e o n b o a r d p r e a m p lo o k s a lo t lik e a T ic - T a c b o x ." h e c o n t in u e s . " W e w a n t e d to
h id e t h e g u t s in e p o x y s o i t w o u ld r e m a in o u r ‘s e c r e t s a u c e ', s o w e t r i e d s lo p p in g e p o x y
o v e r it . W e d id n 't h a v e t h e m o n e y f o r a m o u ld , b u t o n e o f t h e g u y s h a d s o m e T ic - T a c s
a n d h e w o r k e d o u t t h a t t h e c i r c u i t b o a r d w o u ld f i t in t h e r e . W e b o u g h t h u g e b a g s ,
d u m p e d t h e m in a ja r a n d e a c h b o x b e c a m e a d is p o s a b le m o u ld , s o w e ’d p o u r i t in . p u t
t h e p r e a m p in a n d a f t e r i t w a s d r y , h i t i t w i t h a n u t c r a c k e r a n d t h e b o x w o u ld b r e a k
o f f . P e o p le w o u ld a s k h o w b ig t h e p r e a m p w a s . a n d w e 'd s a y ‘r o u g h ly t h e s iz e o f a T ic -
T a c b o x ’ b e c a u s e e v e r y o n e in t h e w o r l d k n o w s h o w b ig a T ic - T a c b o x is . T h a t ’s a g o o d
i l lu s t r a t io n o f t h e f ir s t e ig h t y e a r s o f A g u ila r ! "
W i t h a c o n s t a n t ly g r o w in g lis t o f p la y e r s a n d u s e r s a r o u n d t h e w o r l d a d o p t in g
A g u il a r p r o d u c t s . A v e n iu s h a s t h is t o s a y : " O u r c u r r e n t
r o s t e r is v e r y f l a t t e r in g , a n d o f f e r s s o m e o f t h e b e s t
m a r k e t in g w e c a n d o . W e a lw a y s a im t o m a k e a g r e a t
p r o d u c t t h a t is g o in g t o b e u s e f u l: a m u s ic a l t o o l t h a t
s h o u ld c o m p le m e n t w h a t t h e p la y e r is d o in g ."
B o o n s h o f t c o n c lu d e s : " C o n s u m e r s a r e a c t iv e , t h e y
w a n t v a lu e a n d t o b u y g o o d q u a l it y g o o d s . A t t h i s p o in t ,
w e h a v e a g r e a t m ix o f s m a ll, m e d iu m a n d la r g e d e a le r s
w o r ld w id e : e a c h o n e o f th o s e h a s s o m e t h in g to o f f e r
t h e c o n s u m e r s o w e lik e t o b e in a ll o f t h e m . W e v i e w
A g u il a r p r o d u c t s a s b e in g f o r a ll b a s s p la y e r s , s o th e r e 's
n o a m a t e u r v e r s u s p r o f e s s io n a l d iv is io n - b u t w e ’d
lik e to t h i n k t h a t A g u il a r p r o d u c t s a r e w o r t h t h e e x t r a
m o n e y a n d s h o w t h e i r r e a l v a lu e ."
I t w o u ld b e a ll t o o e a s y f o r A g u il a r t o r e s t o n t h e
g r e a t w o r k t h e y h a v e a c h ie v e d s o f a r - b u t o n t a lk in g to
t h e m e n b e h in d t h e c o m p a n y , it 's u n l i k e l y t h a t s u c h a
s c e n a r io w i l l b e o c c u r r in g a n y t im e s o o n .
In fo : w w w . a g u i l a r a m p . c o m
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